If you know someone who has already activated their iPhone, borrow their SIM. Insert the SIM in the non-activated iPhone. Then cradle the new iPhone in the dock with iTunes. iTunes then quickly activates the new phone with ATT. This only took about 2-3 min. Now.. the only possible issue is that it might disable the original phone? But I have nothing to base this on, this is more or less a warning. I did not have access to the original phone after the process was done. I can confirm that this does indeed work. I just witnessed this as a friend of mine had to swap out his iPhone. The Apple store gave him a brand new iPhone out of a retail box (iPhone still requesting to be actiavted, even with an already active iPhone SIM installed). And we ended up activating the new phone. It did not require him to re-enter all of his personal account info.